Sales decline in a growing market is a trend that must be reversed and requires a concerted, industry-wide effort. The Real tree industry lost 70% of the market to fake trees from 1960 to 2016.
Whether you are looking to pass your farm down to a future generation or sell it when the time comes, healthy market share is essential to preserving the value of your business.
• From 1990 to 2016, US Households displaying trees grew by 31 million (+33%)
– Artificial trees grew by 37 million (+203%)
– Real trees dropped by 8 million (-23%)
• In 2016, artificial trees are used in 73% of households with Christmas trees