Dear Tree Growing Friends,
We, as an industry have just come off of a robust sales year. We now look forward to the next planting, growing, and selling season. Sometime in the next few months, we will be asked to vote on the referendum to continue funding the Christmas Tree Promotion Board.
We have seen the progress that the promotion board has made in just two short years. This is the first time that a continuous, professional effort has been made to promote the real farm-grown Christmas tree. For 15 cents a tree, we have seen a positive message spread across social media. And we have seen the results in an improved marketplace. We must continue to support this effort to strengthen our industry.
You may have seen some negative comments about our promotional efforts. Please take these with a grain of salt. We know you can’t please all the people all the time. But we are in the Christmas tree industry, we love the Christmas tree industry and we must support the Christmas tree industry. In August the Board of Directors of the National Christmas Tree Association voted overwhelmingly to support the referendum. Therefore, please vote for the upcoming referendum, support the referendum, and spread the word about the good media that has come from the 15-cent assessment. In my personal world I could do nothing for 15 cents a tree, but together we can push the pendulum in the other direction and increase sales of the real Christmas tree.
Paul Schroeder
Wisconsin
President, NCTA